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Aveda To Raise $4 Million for Clean Water

Earth Month effort includes sale of special candle.

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By: TOM BRANNA

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During the month of April, Aveda’s 2011 Earth Month campaign is aiming to raise $4 million for the protection of clean water–a basic human right that nearly 900 million people fight for daily. Part of its fundraising effort will the “Light the Way” soy wax candle. The candle will be sold exclusively during Earth Month with 100% percent of the purchase price ($12) to be donated to Global Greengrants Fund for water-related projects. Candle proceeds will total $1.34 million when all...

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